Rapid global market penetration
Partner app network will further promote growth
Disruptive pricing means profitability is some way off
Since it was founded in 2006, Xero has become a significant global player in cloud-based accounting solutions and has a dual listing on the ASX and NZX. Xero provides a core bookkeeping package, which is supplemented by ancillary products such as resource management tools. With over 1 million subscribers across 180 countries, Xero provides a suite of invoicing and quoting, payroll, bank reconciliation and automated superannuation processing. The platform interfaces with over 500 partner apps that add a range of ancillary functionality.