Steve Vamos
Graham Smith
Rapid global market penetration
Partner app network will further promote growth
Disruptive pricing means profitability is some way off
Since it was founded in 2006, Xero has become a significant global player in cloud-based accounting solutions and has a dual listing on the ASX and NZX. Xero provides a core bookkeeping package, which is supplemented by ancillary products such as resource management tools. With over 1 million subscribers across 180 countries, Xero provides a suite of invoicing and quoting, payroll, bank reconciliation and automated superannuation processing. The platform interfaces with over 500 partner apps that add a range of ancillary functionality.